Where Sales Becomes a Craft, Not a Grind

Art of Sell™ is where founders, coaches, and consultants come to master sales that feels different. Weekly live coaching. Masterclasses from leaders at Microsoft, Google, and Barclays. A community of peers who actually get it.

Real coaching.
Real deals.
Real results.

Art of Sell™  was created for founders, coaches, experts and business owners who know sales is the lever, but want better outcomes than they are getting right now.

You might have a strong offer, but deals still stall. Prospects go quiet after showing interest. Objections throw you off. Follow-up gets inconsistent. Pricing becomes a mental battle. And your close rate changes month to month, which makes revenue feel unpredictable.

Art of Sell™ exists to change that through high-trust selling that actually converts. You learn how to lead stronger sales conversations, handle objections cleanly, follow up without hesitation, raise your prices with confidence, and close without discounting or sounding salesy. The goal is simple: a repeatable sales process that produces consistent results, not occasional wins.

This is not a community you join to consume more content. It is a place to sharpen execution, get clear direction, and apply what you learn until it shows up in your numbers.
join the community

What you'll master

Positioning

Own your space. Be the obvious choice.

Authority

Build trust before you ever pitch.

Conversations

Structure beats improvisation every time.

Closing

Protect your sensitive financial data with our state-of-the-art security measures

A Collaborative Community Built on Mutual Learning

Art of Sell™  offers a collaborative community where members' feedback is taken on board so everyone grows together to master sales as an art. This community has been built to thrive on mutual learning, where insights and ideas are actively encouraged and integrated into the fabric of the sales mastery experience.

We open our doors for just 25 new members each month to ensure everyone gets the focus, support, and collaboration they need to grow.

From entrepreneurs and coaches to sales pros and consultants, our community is closing more deals, pitching with clarity, and finally selling in a way that feels good—and works.

At Art of Sell™, we believe sales isn't just a skill, it's an art. And our members are living proof that when you combine clear strategy, honest connection, and consistent action, the results speak for themselves.

sales mastery
led by Richard moore

Art of Sell™ was created for founders, coaches, experts and business owners who know sales is the lever, but want better outcomes than they are getting right now.

You might have a strong offer, but deals still stall. Prospects go quiet after showing interest. Objections throw you off. Follow-up gets inconsistent. Pricing becomes a mental battle. And your close rate changes month to month, which makes revenue feel unpredictable.

Art of Sell™ exists to change that through high-trust selling that actually converts. You learn how to lead stronger sales conversations, handle objections cleanly, follow up without hesitation, raise your prices with confidence, and close without discounting or sounding salesy. The goal is simple: a repeatable sales process that produces consistent results, not occasional wins.

This is not a community you join to consume more content. It is a place to sharpen execution, get clear direction, and apply what you learn until it shows up in your numbers.

Behind Art of Sell™ is Richard Moore. He has spent more than two decades in sales, starting in the corporate world closing deals and leading teams, then building his own business around modern, high-trust selling.

Richard is known for turning real conversations into repeatable revenue, so you know what to do next, what to say, and how to move deals forward with clarity and confidence.

If you have even one concrete member win (raised prices, improved close rate, revenue growth), we can add one single sentence that makes this hit way harder.
JOIN ART OF SELL

Meet The Team

Joining Richard is a dedicated team who ensures that every member gets the support and resources they need to thrive. Together, they bring a wealth of knowledge, mentorship and leadership to the community.
Richard Moore
Founder
Vita Stimpson
Head of Community
Richard Moore
Founder
Laura Bernhard
Head of Marketing
theo seeds
Head of Funnels
“Incredibly eye opening experience. Would highly recommend for business owners looking to increase conversion.”
Kirsten Granados
Social Media Specialist
“I recently watched a training Richard led on Lead Conversion and hands down it was the best I've seen. He gave easy, actionable steps to take and specific examples demonstrating the impact of those steps. The insight that he shared was spot on...and made total sense.”
Kristi Cline
Founder
“Since joining AoS, I gone through some mindset shifts around sales (e.g., repeat clients > new clients) and learned practical skills (e.g., objection handling) that I can use every single week to keep moving the needle for our business.”
Jason Dellatona
Freelance Consultant, EH Strategies
“Clayo delivers exactly what modern businesses need — simplicity, power, and reliability. Our financial operations are smoother than ever.”
James O’Connor
Managing Director, BrightCore Ltd
“Clayo gives me peace of mind. Tracking expenses and setting financial goals has never been easier. The design is clean, and everything just works.”
Olivia Bennett
Marketing Director, Horizon Brands
“As a small business owner, Clayo has been a lifesaver. It’s like having a full finance team in one app. Highly recommend it to anyone looking to scale smartly.”
Michael Reed
Owner, Reed & Co.